Previsico, the live flood forecasting Insurtech, bolsters its leadership team with the appointment of Aleksander Surowiak as Head of Sales to supercharge Previsico’s growth and nurture pivotal partnerships within the insurance sector. Aleksander brings extensive startup scaling experience having spearheaded sales in Northern and Central Europe at Tractable AI, playing a pivotal role in the company’s meteoric rise from a fledging startup to the UK’s 100th unicorn.

Aleksander, who brings many years of experience working within a rapid start-up environment, will be charged with scaling the go-to-market function while nurturing key partner relationships. He will define and execute an updated sales strategy and implement structures, systems, and processes to enable Previsico to achieve its ambitious growth plan.

Jonathan Jackson, CEO of Previsico, said: “Previsico is already delivering the world’s leading real-time surface water flood forecast technology to help mitigate the impact of floods in the UK, US, and beyond. As we continue to expand, Aleks’ experience and expertise in working with major clients and stakeholders will be hugely beneficial to us. We are delighted to welcome him to our winning team.”

Aleksander Surowiak added: “I chose to join Previsico because after engaging with the team, I became convinced that they are a hidden gem poised for remarkable success, much like Tractable was. At its essence, Previsico offers unparalleled solutions that hold immense value, especially in today's world, where the impact of climate change is leading to an increase in extreme weather events, such as flooding.

“With its exceptionally talented team working as one, the trajectory for Previsico is undoubtedly upwards and onwards, and I cannot wait to be a part of that journey. Moreover, being able to help people avoid something as traumatic as a flood is a huge motivator to wake up each morning and get to work.

“As a business, Previsico has evolved rapidly, which is a testament to the capabilities of its senior management team. I look forward to bringing my skills and experience to the mix, helping Previsico to support its growing customer base with ever more sophisticated, accurate, timely, and reliable tools for flood prediction and risk management.”

Previously, Aleksander was Business Development Director at Tractable. During his tenure the company grew from 60 to over 350 employees and attained unicorn status. Prior to Tractable, he worked for Strategy& (Part of PWC) in its strategy consulting practice.

Since 2019, Previsico has gained strong traction worldwide, following 20 years of academic research. The business is now supporting large organisations such as Network Rail and United Utilities, as well as insurers such as Liberty, Zurich, Generali, and their clients, with live actionable flood warnings for surface water flooding to mitigate losses using IoT sensor devices on the ground and advanced flood modelling capabilities.

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