Porsche Korea Holds Ceremony for ‘Porsche Future Heritage’ supporting National Intangible Cultural Heritage to inspire Next Generation

Published : Friday, April 19, 2024, 7:17 pm
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Porsche Korea (CEO Holger Gerrmann) held a ceremony for the 'Porsche Future Heritage' pro-gram, an intangible cultural heritage support project in collaboration with the Korea Cultural Heritage Foundation (Chairman Choi Young-chang) at Korea House located in Jung-gu, Seoul on the 18th.

Now in its third year, 'Porsche Future Heritage' is part of the social contribution campaign ‘Porsche Do Dream’ which embodies the brand's identity of tradition and innovation. It aims to promote the important value of Korea's unique cultural heritage and facilitate its preservation.

Having donated 30 million KRW last year, Porsche Korea has increased the total to 65 million KRW to expand the scope of beneficiaries. 5 million KRW will be provided to nine individuals in crafts and performing arts, while traditional performing art groups will receive 10 million KRW.

For the ceremony, Porsche Korea CEO Holger Gerrmann, President of Korea Cultural Heritage Foundation Chairman Young-chang Choi, and recipients of the heritage transmission support funds joined to share insights regarding the importance of cultural heritage succession and the necessity to create a stable environment that allows future generations to benefit from the unique traditions.

The selected categories for this year include six crafts such as Jucheoljang (Casting), Seonjajang (Fan Making), Gungsijang (Bow and Arrow Making), Chiljang (Lacquerware), Bulhwajang (Bud-dhist Painting), Tanggeonjang (Horsehair Hat Making) as well as three performing arts catego-ries including Seodo Sori (Folk Song of the Western Provinces), Daegeum Jeongak (Classical Daegeum Solo Music), and Gasa (Narrative Song). Additionally, two nonprofit organizations for the preservation of Gurye Jansu Nongak (Farmers’ Performance of Jansu, Gurye) and Jinju Geommu (Sword Dance of Jinju) were selected as organizations.

Porsche Korea CEO Holger Gerrmann stated, "Saving and passing on the over centuries perfect-ed skills that are part of the Korean traditional culture is the responsibility and obligation of the current generation." He added, "We will continue our efforts to play an active part in the transmission of the precious Korean heritage, not only to keep it alive, but thriving and reviving the dreams that the rich tapestry of Korean culture holds."

Meanwhile, Porsche Korea has donated 811 million KRW to the Korea Cultural Heritage Founda-tion for 'Porsche Future Heritage' to date, following projects such as the cultural education project 'Dream Finds You' with the next generation of intangible cultural heritage experts and teachers in various fields, and the traditional crafts reproduction project 'Gifts Sent to Prince Heinrich in 1899' to celebrate the 140th anniversary of Korean-German diplomatic relations last year.

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